Secure Credit Card National Rollout
The Challenge
A new credit product had proven traction in 4 branches, but scaling nationally faced a critical bottleneck: the pre-approval process wasn't equipped for volume.
What I Did
- Process Optimization: Reduced manual review steps by ~40%, enabling 3x throughput.
- Stakeholder Alignment: Facilitated cross-functional conversations between Credit Risk, Ops, Marketing, and Digital.
- Execution & Go-to-Market: Coordinated phased rollout across teams.
Impact
- •Expanded from 4 → 55 branches (13.75x growth)
- •19 million pre-approved eligible clients reached
- •~3,000 secured credit cards acquired per month
- •Achieved 10% incremental lift in credit card acquisition (vs. current product)
Product StrategyStakeholder AlignmentExecutionCross-functional LeadershipGrowth Focus