About
Growth PM with emerging markets expertise and a passion for financial inclusion.
Background
- MBA Candidate at UC Berkeley, Haas School of Business (Expected 2028) — pursuing the AI for Business Graduate Certificate; member of Haas Tech Club, Haas AI Club, and Haas Consulting Club
- BS in Industrial Engineering, Universidad Privada del Norte, Perú (2016–2020, top 10% of class); international exchange at UNAM, Mexico (2019)
- Growth and Customer Acquisition Manager at Banco Falabella, Peru (2025–2026) — led a team of 4, relaunched the bank's digital credit card acquisition channel (+50% new cardholders), and scaled a secured credit card product to national rollout
- Business Analyst / Location Analyst at McKinsey & Company, Peru (2021–2025) — delivered product strategy, growth, and data-driven insights work for banking, insurance, retail, and microfinance clients across Peru, Bolivia, Colombia, Ecuador, Guatemala, and Panama
Skills
Product & Strategy
Product StrategyProduct DevelopmentInnovation & StrategyUser-Centric Design
Growth & Data
Growth Product ManagementData-Driven Decision MakingMarket Research & Competitive AnalysisAI-Native ToolsMetabaseGoogle Cloud Platform
Leadership & Execution
Cross-functional Team LeadershipStakeholder AlignmentExecutionGo-to-Market Strategy
What I Do
- •Identify high-leverage opportunities using data and AI
- •Build cross-functional consensus across Risk, Ops, Marketing, and Digital
- •Ship products that grow
- •Learn fast and iterate
Interests
- •Financial inclusion in emerging markets
- •Growth product management
- •AI-powered financial tools
- •Chasing new cultures through local food, music, and dancing marinera — one country at a time
- •Founded Cultivos, an ethical honey and coffee sourcing business (2,000 units sold)