Samantha Rodrigo
Product Manager · Fintech · Emerging Markets

I build financial products that unlock opportunity for underserved communities.

Growth PM working across Peru and Latin America. Four years at McKinsey on banking and microfinance strategy, then a year scaling credit products at Banco Falabella. Currently an MBA candidate at Berkeley Haas.

See my workGet in touch
NOWMBA, Berkeley Haas
BEFOREMcKinsey · Falabella
FOCUSGrowth · Credit
SEEKINGPM, summer 2027
Selected workBanco Falabella · 2025–2026

Secure Credit Card National Rollout

A new credit product had proven traction in 4 branches, but scaling nationally faced a critical bottleneck: the pre-approval process wasn't equipped for volume.

Impact
4 → 55
branches reached, 13.75x growth
19M
pre-approved eligible clients
~3,000
secured credit cards acquired per month
+10%
incremental lift in credit card acquisition vs. current product
What I didhover to read →
01
Process Optimization
Reduced manual review steps by ~40%, enabling 3x throughput.
02
Stakeholder Alignment
Facilitated cross-functional conversations between Credit Risk, Ops, Marketing, and Digital.
03
Execution & Go-to-Market
Coordinated phased rollout across teams.
Product StrategyStakeholder AlignmentExecutionCross-functional LeadershipGrowth Focus
ProjectsSelf-directed

Credit Score Demystifier

Spanish + Peru-focused financial education tool
Problem

Young adults entering credit markets in Peru don't understand credit scores or how to improve them. This gap leads to poor financial decisions and limits access to credit.

What I built

An interactive tool (built with Python + Streamlit) that educates users on credit factors, personalizes their score analysis, and provides actionable recommendations.

Features
→Educational modules on 5 credit factors
→Personalized assessment based on user profile
→Actionable recommendations ranked by impact
→Completely in Spanish, Peru-focused
In progressconocetucredito.io ↗
AboutLima → Berkeley
Samantha Rodrigo
LANGUAGESES · EN
MARKETS6 countries
TEAM LED4 people
What I do
·Identify high-leverage opportunities using data and AI
·Build cross-functional consensus across Risk, Ops, Marketing, and Digital
·Ship products that grow
·Learn fast and iterate
Interests
·Financial inclusion in emerging markets
·Growth product management
·AI-powered financial tools
·New cultures through food, music, and marinera
Resume snapshot
2026–2028
MBA Candidate
AI for Business certificate. Haas Tech Club, Haas AI Club, Haas Consulting Club.
UC Berkeley, Haas
Berkeley, CA
2025–2026
Growth & Customer Acquisition Manager
Led a team of 4. Relaunched the digital credit card acquisition channel (+50% new cardholders) and scaled a secured credit card to national rollout.
Banco Falabella
Lima, Peru
2021–2025
Business Analyst / Location Analyst
Product strategy, growth, and data-driven insights for banking, insurance, retail, and microfinance clients across Peru, Bolivia, Colombia, Ecuador, Guatemala, and Panama.
McKinsey & Company
Lima, Peru
2016–2020
BS, Industrial Engineering
Top 10% of class. International exchange at UNAM, Mexico (2019).
Universidad Privada del Norte, Peru
Skills & tools
Product & Strategy
Product StrategyProduct DevelopmentInnovation & StrategyUser-Centric Design
Growth & Data
Growth PMData-Driven DecisionsMarket ResearchAI-Native ToolsMetabaseGoogle Cloud Platform
Leadership & Execution
Cross-functional LeadershipStakeholder AlignmentExecutionGo-to-Market Strategy

Looking for a PM internship for summer 2027.

Credit, payments, or AI-native financial tools. Happy to talk about emerging markets, growth loops, or where a rollout usually breaks.

EMAILsamantha_rodrigo@berkeley.eduLINKEDIN/in/samantha-rodrigo ↗GITHUB/samantha-rodrigo ↗RESUMEDownload PDF
Samantha Rodrigo · Growth PM · Financial Inclusion · Emerging MarketsLima → Berkeley